New Era‘s ubiquitous 59FIFTY branding badge has now been immortalized as an automotive air freshener thanks to the headwear label’s new collaboration with retaW. Inspired by New Era’s eternal presence on the baseball diamond, the special edition car tag features a custom scent that’s evocative of freshly-cut turf. The grassy aroma is then coupled with hints of lemon, mint, lavender and amber. The New Era Japan x retaW Car Tag is now available online for ￥1,680 JPY (approximately $16 USD) while supplies last.
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