Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Settings

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App StoreGoogle Play
Galaxy Store

Trending

  • London
  • Collaboration
  • Los Angeles
  • Paramount
  • Paramount Pictures
  • Destin Daniel Cretton
  • Hawaii Five-O
  • Homes
DropsShop

New Era Japan x retaW Car Tag

New Era’s ubiquitous 59FIFTY branding badge has now been immortalized as an automotive air

New Era Japan x retaW Car Tag
Automotive
48.0K 0 Comments
Save

New Era‘s ubiquitous 59FIFTY branding badge has now been immortalized as an automotive air freshener thanks to the headwear label’s new collaboration with retaW. Inspired by New Era’s eternal presence on the baseball diamond, the special edition car tag features a custom scent that’s evocative of freshly-cut turf. The grassy aroma is then coupled with hints of lemon, mint, lavender and amber. The New Era Japan x retaW Car Tag is now available online for ￥1,680 JPY (approximately $16 USD) while supplies last.

Read Full Article

What to Read Next

mastermind JAPAN x New Era's Upcoming Drop Debuts a Setup That Should Have Existed Years Ago
Fashion

mastermind JAPAN x New Era's Upcoming Drop Debuts a Setup That Should Have Existed Years Ago

The ongoing collaboration introduces its first-ever Heavyweight Cotton Baseball Shirt and Short Pants set, alongside the 9FORTY A-Frame Trucker.
By /
2.7K   0 Comments
Save
Coca-Cola and New Era Team up With Kosuke Kawamura for Collaborative Collection
Fashion

Coca-Cola and New Era Team up With Kosuke Kawamura for Collaborative Collection

The 28-piece range features graphic t-shirts and headwear incorporating signature shredder art and vintage branding.
By /
2.3K   0 Comments
Save
New Era and Swarovski Drop New York Yankees Caps
Fashion

New Era and Swarovski Drop New York Yankees Caps

The upcoming collaborative release merges classic streetwear headwear with premium crystal embellishments.
By /
6.6K   0 Comments
Save
SASHIKO GALS x New Era's Second Season Is a Handmade Argument for Craft Over Mass Production
Fashion

SASHIKO GALS x New Era's Second Season Is a Handmade Argument for Craft Over Mass Production

The Otsuchi-based artisan collective returns with an expanded lineup of individually stitched 59FIFTY and 9TWENTY caps, each one a direct extension of a tradition built from necessity.
By /
3.0K   0 Comments
Save
adidas Originals ZX FLUX "Electric Yellow"
Footwear Fashion

adidas Originals ZX FLUX "Electric Yellow"

Perhaps released as an even brighter alternative to the “Infrared” release from earlier this week,
By /
8.6K   0 Comments
Save
Stussy 2014 Spring Eyegear Collection
Fashion

Stussy 2014 Spring Eyegear Collection

To match its retro-inspired releases for Spring 2014, streetwear stalwart Stussy has unveiled a
By /
6.5K   0 Comments
Save
Nike Free Designer Tobie Hatfield Sits Down with designboom
Footwear Fashion

Nike Free Designer Tobie Hatfield Sits Down with designboom

Director of Nike’s Innovation Kitchen, Tobie Hatfield has been transforming athlete insight into
By /
9.4K   0 Comments
Save
Eminem and Rihanna Announce 'The Monster Tour'
Music

Eminem and Rihanna Announce 'The Monster Tour'

Music-goers for Eminem and Rihanna will have something to do this Fall as the famed duo will be
By /
243   0 Comments
Save
Nike SB Eric Koston SE "Venom Green"
Footwear Fashion

Nike SB Eric Koston SE "Venom Green"

Eric Koston’s original Nike SB signature returns this spring with a special edition Venom Green
By /
5.1K   0 Comments
Save
HM Treasury Unveils New £1 GBP Coin
Design

HM Treasury Unveils New £1 GBP Coin

Everyday we talk about what’s new and what it’ll cost, yet it’s rare seeing new currency featured
By /
8.5K   0 Comments
Save
Ebbets Field Flannels for Inventory 2014 Spring 5-Panel Hat
Fashion

Ebbets Field Flannels for Inventory 2014 Spring 5-Panel Hat

The folks behind Inventory Magazine continue to drop clean and classic collaborations, this time
By /
11.8K   0 Comments
Save
Ronnie Fieg x ASICS Gel Lyte V "Mint Leaf" Preview
Footwear Fashion

Ronnie Fieg x ASICS Gel Lyte V "Mint Leaf" Preview

It looks like a “Cove” edition of the Gel Lyte V isn’t the only collaborative release on tap from
By /
30.3K   0 Comments
Save
THE NORTH FACE PURPLE LABEL 2014 Spring/Summer "Camouflage" Collection
Fashion

THE NORTH FACE PURPLE LABEL 2014 Spring/Summer "Camouflage" Collection

Following the brand’s “Field” release this February comes a couple of camouflage-covered pieces for
By /
13.7K   0 Comments
Save
Sean C & LV featuring Pusha T & A$AP Ferg - Hands In My Pocket
Music

Sean C & LV featuring Pusha T & A$AP Ferg - Hands In My Pocket

With the release of Sean C & LV’s much talked about Loud Dreams Vol. 1 just a week away, the
By /
222   0 Comments
Save
Motorola Moto 360: The First Android Wear Smartwatch
Tech & Gadgets

Motorola Moto 360: The First Android Wear Smartwatch

Coinciding with the unveiling of Google’s Android Wear is the upcoming Moto 360 from Motorola – the
By /
9.8K   0 Comments
Save
Steve Aoki, Diplo & Deorro featuring Steve Bays - Freak
Music

Steve Aoki, Diplo & Deorro featuring Steve Bays - Freak

Dance music has been christened with an anthem by the holy trinity of EDM; Steve Aoki, Diplo and
By /
219   0 Comments
Save
More ▾