Roy Roger's Presents the Rugged Collection with Jimmy Q and Ricki Hall

While the name may ring differently in America, to Italians, Roy Roger’s is synonymous with classic denim. Since the ’60s, Roy Roger’s has not only carefully produced each piece at the hand of Italian craftsmen, but it has also sourced high-quality raw materials from all over the world, including the world famous Cone Mills in North Carolina.

As a tribute to the forefathers of the industry and classic American workwear from the ’40s and ’50s, the longstanding brand presents the Rugged collection. From hot rods and motorcycle inspirations, to raw denim and washed chambrays, each piece of the collection recalls the authentic spirit and enduring freedom of America’s scenic roadways. Details within the range include raw selvedge denim, contrasting stitchwork and vegetal-tanned labels. The Roy Roger’s Rugged collection can be seen above modeled by skateboarder Jimmy Q and tattoo artist Ricki Hall. Click here for a list of the brand’s stockists.