HYPEBEAST x Everyday Carry: A Set of Understated "Incognito" Essentials

In an age where the number of items we call necessities increase, one would be hard-pressed to leave home without an abundance of what they regard as “essentials.” These particular items that call pockets home can tell a lot about a person and Everyday Carry has lead the line in taking glimpses at what the contemporary man deems important enough to warrant a place on them each day. Garnering more than 1.2 million monthly visitors, the site not only delves into the evolution of what the modern human species carries but takes a look at people in a diverse range of professions such as secret service agents, rock stars, surgeons and more. Building upon this, viewers can then click on affiliate links that allows them to purchase the products displayed. Co-Founder and Editor-in-Chief Bernard Capulong has been working on this project for five years, transforming it into an editorial platform that provides fresh lifestyle content. He goes on to say, “The beauty of everyday carry is that everyone has one — but they might not realize it yet. Until they visit our site, that is.” Enjoy the video made in conjunction with HYPEBEAST above and head over to the re-launched Everyday Carry site to find out more about the movement.

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