As an extension of his profession skateboarding career and a commitment to the sport, Adrian Lopez launched Loser Machine in 2008, a brand that’s garnered a loyal following for its rebellious disposition in streetwear. Inspired by adventure and friendship, Loser Machine launches a new lookbook for the holiday season. Taking to the outskirts of America for the shoot, we get a glimpse at the brand’s latest apparel for the cooler season. Coach jackets are layered over hoodies and paired with raw denim jeans. Plaid button-up shirts are matched with khaki pants, while a selection of bold graphic tees and Raglan shirts are also on offer. Enjoy Loser Machine’s 2014 holiday lookbook and purchase the items via the brand’s online store now.