NOWNESS Presents: Nike Women x Pedro Lourenço

Nike Women collaborates with Brazilian fashion designer Pedro Lourenço to create a new performance collection for ladies. Inspired by integrating the desire for luxury and sporting performance gear, the line is designed to transition from training apparel to casual wear. NOWNESS presents this soft and feminine eight-piece collection through a gravity-defying short film that took place at Morocco’s Atlas Mountains, directed by Abteen Baghari. Starring French dancer Hajiba Fahmy, the video depicts her hyper-physical movements glide through choreographer Aaron Sillis’s routine, to the dainty tune of Jessy Lanza, a Canadian electronic songwriter who is known for her astounding performances with Beyoncé. This striking combo results in an intensely electrifying yet sensual visual display.