Erik Brunetti Discusses the Origins of FUCT and Today's Streetwear Culture

One of the founding street and skatewear brands in Los Angeles, Erik Brunetti’s FUCT has long been

By
Fashion
8,380 Hypes 0 Comments

One of the founding street and skatewear brands in Los Angeles, Erik Brunetti‘s FUCT has long been known for its rebellious and take-no-prisoners approach to designing graphic tees and street garments. The FUCT art show and book signing at the recent Slam Jam Milano event saw Brunetti talk about his views on the current streetwear scene in Los Angeles, where the younger generation have saturated the scene with graphic tees. In contrast to the blandness of today’s brands, Brunetti attributes FUCT’s longevity and continued relevance to its pioneering approach in the early days of streetwear with provocative graphics and re-appropriation of prominent cultural symbols. Watch the video above and check out the current offerings from FUCT over here.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

484 Users Online

What to Read Next

NOWNESS Presents: Nike Women x Pedro Lourenço
Fashion

NOWNESS Presents: Nike Women x Pedro Lourenço

Nike Women collaborates with Brazilian fashion designer Pedro Lourenço to create a new performance

New Flume  Song "That Look" Leaks
Music 

New Flume Song "That Look" Leaks

Australian electronic DJ-producer Flume has been making his name internationally known since his

Japan's Version of Amazon: Rakuten Launches U.S. Site
Fashion

Japan's Version of Amazon: Rakuten Launches U.S. Site

Being the largest e-commerce site in its homeland, Rakuten is often referred to as the Amazon of


Nike Unveils the New Mercurial Superfly CR7 for Cristiano Ronaldo
Footwear Fashion

Nike Unveils the New Mercurial Superfly CR7 for Cristiano Ronaldo

Real Madrid’s Cristiano Ronaldo is set to debut his new Nike Mercurial Superfly CR7 for his match

Pharrell to Star in Karl Lagerfeld's Upcoming Chanel Film
Fashion

Pharrell to Star in Karl Lagerfeld's Upcoming Chanel Film

Pharrell is set to star in an upcoming Chanel film by iconic fashion designer Karl Lagerfeld.

A Closer Look at the Nike WMNS 2014 Holiday Air Force 1 "City" Collection
Footwear Fashion

A Closer Look at the Nike WMNS 2014 Holiday Air Force 1 "City" Collection

Following an early glimpse at the upcoming Nike WMNS 2014 holiday “City” collection, we now take a

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.