Erik Brunetti Discusses the Origins of FUCT and Today's Streetwear Culture

One of the founding street and skatewear brands in Los Angeles, Erik Brunetti’s FUCT has long been

Fashion
8,988 Hypes 0 Comments

One of the founding street and skatewear brands in Los Angeles, Erik Brunetti‘s FUCT has long been known for its rebellious and take-no-prisoners approach to designing graphic tees and street garments. The FUCT art show and book signing at the recent Slam Jam Milano event saw Brunetti talk about his views on the current streetwear scene in Los Angeles, where the younger generation have saturated the scene with graphic tees. In contrast to the blandness of today’s brands, Brunetti attributes FUCT’s longevity and continued relevance to its pioneering approach in the early days of streetwear with provocative graphics and re-appropriation of prominent cultural symbols. Watch the video above and check out the current offerings from FUCT over here.

Read Full Article

What to Read Next

Meet Jeremy Fall, the Celebrity Restaurateur Who Sees Food and Today’s Tech as Cultural Unifiers
Food & Beverage 

Meet Jeremy Fall, the Celebrity Restaurateur Who Sees Food and Today’s Tech as Cultural Unifiers

The “Probably Nothing” creator redefines what it means to be a “cultural icon” after having launched and sold 14 restaurants by age 29.

June Ambrose on the Creative Direction, Culture and Styling of Puma’s Spring/Summer 2023 Collection
Fashion 

June Ambrose on the Creative Direction, Culture and Styling of Puma’s Spring/Summer 2023 Collection

“We developed the show as a storytelling moment, to celebrate the culture and Puma’s cultural contributions from the past and present while looking towards the future.” – June Ambrose

New Balance and Size?’s New "420" Collection Looks Back on the Nostalgic Days of Running Culture
Footwear 

New Balance and Size?’s New "420" Collection Looks Back on the Nostalgic Days of Running Culture

Taking inspiration from New Balance’s original running jacket from 1978.


Don C on Basketball Culture, Fashion and the Influence of 'NBA 2K' on Both
Gaming

Don C on Basketball Culture, Fashion and the Influence of 'NBA 2K' on Both

Presented by NBA 2K22
The Just Don designer discusses leaving his mark on ‘NBA 2K22.’

NOWNESS Presents: Nike Women x Pedro Lourenço
Fashion

NOWNESS Presents: Nike Women x Pedro Lourenço

Nike Women collaborates with Brazilian fashion designer Pedro Lourenço to create a new performance

New Flume  Song "That Look" Leaks
Music 

New Flume Song "That Look" Leaks

Australian electronic DJ-producer Flume has been making his name internationally known since his

Japan's Version of Amazon: Rakuten Launches U.S. Site
Fashion

Japan's Version of Amazon: Rakuten Launches U.S. Site

Being the largest e-commerce site in its homeland, Rakuten is often referred to as the Amazon of

Nike Unveils the New Mercurial Superfly CR7 for Cristiano Ronaldo
Footwear Fashion

Nike Unveils the New Mercurial Superfly CR7 for Cristiano Ronaldo

Real Madrid’s Cristiano Ronaldo is set to debut his new Nike Mercurial Superfly CR7 for his match

Pharrell to Star in Karl Lagerfeld's Upcoming Chanel Film
Fashion

Pharrell to Star in Karl Lagerfeld's Upcoming Chanel Film

Pharrell is set to star in an upcoming Chanel film by iconic fashion designer Karl Lagerfeld.


A Closer Look at the Nike WMNS 2014 Holiday Air Force 1 "City" Collection
Footwear Fashion

A Closer Look at the Nike WMNS 2014 Holiday Air Force 1 "City" Collection

Following an early glimpse at the upcoming Nike WMNS 2014 holiday “City” collection, we now take a

Oceaán - Veritas
Music 

Oceaán - Veritas

You haven’t heard a sound like this today. “Veritas” by Oceaan is a synthy, blaring explosion of

Prepare Yourself for Marvel's Upcoming 'Avengers: Age of Ultron' with This Latest Teaser
Fashion

Prepare Yourself for Marvel's Upcoming 'Avengers: Age of Ultron' with This Latest Teaser

The ever-successful Marvel Comics franchise unveils the latest trailer to Avengers: Age of Ultron.

HYPEBEAST Store 2014 Fall/Winter “Outer Limits” Lookbook
Fashion

HYPEBEAST Store 2014 Fall/Winter “Outer Limits” Lookbook

The cold season is a time when form often comes second to function. The HYPEBEAST Store’s

Rita Ora - Grateful
Music 

Rita Ora - Grateful

The latest release from British songstress Rita Ora is a romantic melody featuring impressive

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.