Champion UK 2014 Fall/Winter Reverse Weave Lookbook

For Fall/Winter 2014, Champion reintroduce themsevels to the UK market with a compelling campaign fronted for its Reverse Weave collection. Iterating iconic staples from the American sporting label archive with modern flair, the Reverse Weave collection consists of muted colored sweatpants and pullovers, alongside T-shirts which feature bold collegiate fonts. The collection is constructed via Reserve Weave method that was originally developed in the ’50s as a solution to garment shrinkage. Check out the lookbook here and keep an eye for the collection at select retailers in the UK like Present and Oi Polloi.