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Apple‘s much-rumored iPhone 5S looks to indeed be on its way as the Cupertino-based giant sent out media invites yesterday to its upcoming September 10 event. Sent out with the expectation that “This should brighten everyone’s day,” the invite’s graphic suggests that the previously-unveiled iOS 7 will once again be a focal point of the event although Apple is indeed expected to unveil the iPhone 5S and – possibly – its low-cost counterpart, the so-called iPhone 5C. Stay tuned for a full breakdown of the event and announcements come September 10.