Distinct Life x New Era 59FIFTY Cap Collection

Capitalizing on the industry’s enduring fixation for joining professional athletic-wear with one’s

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Capitalizing on the industry’s enduring fixation for joining professional athletic-wear with one’s everyday wardrobe, Detroit-based creative branding and design firm Distinct Life presents a New Era 59FIFTY cap collection. From what will surely be a year of collaborations with famous, like-minded brands, Founder Rick Williams exemplifies the “less is more” ethos with a grouping of four hats that feature a tonal exterior with a large contrasting white “D” in a simple typeface. Additional details include the all-too-rare green under-brim and Distinct Life branding at the back. Available in four colorways that includes black, burgundy, navy and olive, this collaboration is currently available through Distinct Life’s webshop for $45 USD.

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