PHENOMENON 2013 Spring/Summer Campaign

Japanese label PHENOMENON presents its latest photo campaign to promote its spring/summer offerings. Collectively the spread only spans two pages, yet the boldly printed clothes speak volumes. The first shot sees a full floral look, including a floral printed cap, shirt and shorts, while the shot itself is arranged with the model laying in a bed of flowers, which creates a subtle complimentary visual effect. The second photo depicts the model again in a similarly printed shirt and shorts, while this time he wears an unexpected yet colorful and stylish take on tie dye. Take a look at the campaign above and look for PHENOMENON’s latest collection at select stockists.