Fred Perry’s “Laurel Wreath” premium label turns over a new leaf with this season’s offerings. Starting with the branding of a 16-leaf Laurel has been exchanged for a 30-leaf Laurel to help promote the brand’s position as “clean and sharp with an edge.” Mod influences remain with a strong penchant for British flavor, right down to the UK-sourced materials. Tartan touches are of course a mainstay in the brand with the use of a 1960s Stewart check applied sparingly over jackets, shirts and knitwear.
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