New Zealand All Blacks: all heroes

With the recent rugby festivities in full swing, we take a look at “all heroes” – a creative

By
108 Hypes 0 Comments

With the recent rugby festivities in full swing, we take a look at “all heroes” – a creative concept developed by Auckland’s Qubic Store and adidas Originals for New Zealand’s national rugby team, the legendary ‘All Blacks.’ A 128-year-old sporting franchise and ranked number one internationally, the All Blacks enjoy a fearsome reputation amongst their competitors and hold a mystical fascination for fans worldwide through iconic symbols like the Haka and the Silver Fern.

Directed by Frank Liew of Qubic Store and Sean Wallace of Eyeball Moving Image, the “all heroes” short film features four of the most iconic contemporary All Blacks to ever take to the field and explores the aura of the team as interpreted by Auckland-based illustrator and artist Elliot F. Stewart.

“all heroes” also features a sneak preview of a limited run adidas Originals x Qubic Store x All Blacks Campus 80s shoe, the first-ever adidas Originals licensed shoe with the All Blacks due for release later this month.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1035 Users Online

What to Read Next

Visual Culture x Tai Hachiro Glasses
Fashion

Visual Culture x Tai Hachiro Glasses

Hong Kong eyewear purveyor Visual Culture aligns with Japanese eyewear brand Tai Hachiro to create

JAM HOME MADE Secret Mickey Watch TYPE2 (MONOCHROME)
Fashion

JAM HOME MADE Secret Mickey Watch TYPE2 (MONOCHROME)

JAM HOME MADE releases its first self-winding mechanical watch, the Secret Mickey Watch TYPE2

A Bathing Ape CORDUROY DOWN VEST
Fashion

A Bathing Ape CORDUROY DOWN VEST

A Bathing Ape continues to progress this season with another interesting outerwear piece that comes


Happy Socks by Opening Ceremony Capsule Collection
Fashion

Happy Socks by Opening Ceremony Capsule Collection

Swedish sock designers Happy Socks recently invited Opening Ceremony to appropriate four

hobo Harris Tweed Tote & Shoulder Bag vendor NAGOYA Exclusive
Fashion

hobo Harris Tweed Tote & Shoulder Bag vendor NAGOYA Exclusive

vendor NAGOYA releases an exclusive set of bags from Japanese accessories brand hobo to mark its

2011 Motor Trend Best Driver's Car Drag Race
Automotive

2011 Motor Trend Best Driver's Car Drag Race

For their September 2011 issue, Motor Trend magazine assembled 11 of the world’s most sought-after

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.