Represent’s New "Champions Collection" Nails True Football Nostalgia
Discover the collared shirts and faded kits on Rio Ferdinand in the brand’s latest campaign.
Having crafted its collections from Manchester, UK, Represent has always been at close proximity to football culture – from the globally renowned clubs to the die-hard fan communities. As a massive summer of the sport beckons, the brand now delves into the football fever to deliver an inspired capsule collection.
Launching as part of its wider Spring/Summer 2026 range, the new drop – titled “Champions Collection” – takes shape around retro football fashion, focusing particularly on styles that surfaced in the early ‘00s. It comprises a wide array of vintage football shirts, with some featuring sporty stripes and washed treatments while others incorporate collars and curved crosses reminiscent of the St. George’s emblem.
Supplementing the shirts, Represent crafts a classic tracksuit which, like the mid-layers, comes infused with noughties influences through its oversized, shell suit-style silhouette. The tracksuit can be playfully interchanged with matching shorts or a short-sleeved top, both adorning similar cursive typography and Represent’s dedicated “three-dogs” shield.
In the perfect finishing touch, a string bag is added to the range along with a selection of graphic designed stickers that allows fans to customize the staple accessory as well as an intentionally scuffed and scratched football.
