At the start of June, Burn Rubber co-owner Rick Williams launched a campaign in conjunction with New Balance titled “30 for 30.” Spanning the whole month of June, the initiative was to highlight both the past, present and future of New Balance’s lifestyle range. This meant showing off some older Japan-only classics as well offering a crystal ball look involving future releases from the storied American running brand. The 30th and final day concluded with the announcing of a 2012 Burn Rubber x New Balance collaboration which is unfortunately short on details.
Director: Champion Media and The Art Direction
Music: Filthy Rockwell