ON & BEYOND: A Looking Inside White Mountaineering

A few months ago, Montreal’s Vincent Tsang of ON & BEYOND had the pleasure in visiting White Mountaineering’s headquarters and lone retail point in Tokyo’s Daikanyama ward. The brand has achieved cult status for its penchant for combining technicality and fashion with its GORE-TEX offerings. The idyllic setting of the space coincided with a casual showing of White Mountaineering’s Spring/Summer 2011 collection.