Nike Sportswear Hyperfuse Preview Event @ London Tramshed

Last Friday, Nike Sportswear hosted an event at London Tramshed to preview its Hyperfuse collection for Fall 2011. Starting off with an abstract film that highlighted Hyperfuse technology, Nike went on to explore the feature’s three key elements that include stability, breathability and durability which they combine by fusing three layers of materials to form one single composite. Showcased are a new collection of Nike Windrunner jackets that are inspired by Hyperfuse concept and also both past and upcoming Hyperfuse sneaker models. Following a dinner which was prepared with three layers of food for each of the courses (based on Hypefuse, no doubt), guests were then treated to a lively performance by a group of London street ballers. Watch out for items from the Fall 2011 Hyperfuse collection which will be available soon through select Nike stockists worldwide.

Photography: HYPEBEAST