Scotch & Soda Amsterdams Blauw Denim 2011 Spring/Summer Collection Video

This season, Dutch-based denim label Scotch and Soda is introducing a new product line called Amsterdams Blauw. Drawing inspiration from the aesthetics of its American and Japanese denim counterparts, the line takes its name from a striking shade of blue that’s formed by mixing a special indigo from China and Japan with an oil-based paint. The color has been used for centuries in Amsterdam and is commonly used today on things like street signs and house number plates. In this short video previewing the collection, we see the unique medium blue colorway used on a number of pieces like a broken-in shirt and blazer or a pair of whiskered and distressed jeans.