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San Francisco-based brand HUF has been a moving force in the streetwear industry since the brand’s first store opened in 2002. Founded by pro-skateboarder Keith Hufnagel, the HUF clothing line has been instrumental in terms of setting a West Coast urban aesthetic, however, it can be easy to forget that before the label existed, Keith’s store had to flourish, and flourish it did – becoming a mecca for exclusive and limited-edition sneakers, clothing and accessories, and opening up a satellite location in Los Angeles. Now, nearly 10 years after opening its now-closed San Fransisco location, HUF has announced that its LA store will also close, leaving no retail locations left and effectively ending its physical presence as a brand. Below is the message that Keith left to explain HUF’s retail situation to confused fans and customers.
To whom it may concern:
We unexpectedly lost our lease recently at our HUF LA shop on Fairfax, and unfortunately closed its doors this past Sunday. We are all bummed about it, and will miss being on the block and all the good times we had at that shop… But change happens and we will keep cruising on and making great stuff. This upcoming year will mark HUF’s 10-year anniversary as a brand, which we will celebrate with the release of exclusive collaboration projects throughout the year. You can still pick up HUF products at your local HUF dealers, and can always find us right here on our website. We hope to be able to reopen HUF retail shops again in the future, but at this time are not sure when or where… We will keep you posted. As for now, our time and efforts will continue to be entirely devoted to perfecting the brand and its product. We could never have foreseen how rapidly the brand would grow since its beginning, and would like to sincerely thank all of you who have walked through our doors in any of our shops over the last decade. Thanks for the support, and stay tuned!