Adobe: Transforming the Magazine Experience with WIRED

The current state of print media has inevitably opened up a wave of potential conceptual solutions. Back in December, a concept courtesy of Bonnier and their Mag+ prototype offered a glimpse into what the future may hold. Fast forward a few months later, massive software company Adobe has outlined some of their own ideas in a video. Aligning themselves with WIRED magazine, the two aim to potentially solve and update the current format for print magazines. The project keeps fully in mind the necessary and sound business plan needed to gain traction amongst advertisers all while maintaining positive experiences for readers.