Playford comes from Tokyo and interestingly enough, and nice enough for a change, it is not another tee shirt start up label with a full line coming soon. Playford are a multi discipline design agency that have their forte in product design and have decided to bring out a few pieces of apparel. This is an example of Playford is all about, a piece called their Tokyo Camouflage Print Hoody, part of their Spring / Summer 07 collection. This collection is the second half of their Fifth Anniversary Series, for which they re-examined and reaffirmed their stance as the true representative of Tokyo culture, being one of the very few brands constituted by a Tokyo-born-and-bred team. This concept was materialized into the Camouflage Print, a camouflage collage of Tokyo buildings and city constructions. The hoody is made of a suede-touch French-Terry fabric.
Playford is currently available at TAB DEVICE and T6M in Tokyo, RPM in Hong Kong, and DOUBLE PARK in Hong Kong.
Kaws has revealed one of his latest creations. Kaws’ brand, Original Fake, will be collaborating with the Japan based brand Nexus7 for a pair of Gore-Tex denim jeans. The jeans will feature the Nexus 7 logo and Kaws logo on the buttons and seams. The jeans were released this past weekend and are available in two wash.
Image: Honeyee
Analog known for their clothing line has teamed up with Gravis Footwear to produce a limited run of their classic Slip On Lowdown. They have used Analong’s newly developed Cash Camo pattern on this shoe and this release will be limited to 1200 pairs. Analog will also have a series of board shorts, t-shirts, and hoodies with the same pattern to make sure that you’ll have some nice gear to match your new shoes.
Image: Provider Magazine
Evisu has just launched its Spring/Summer 07 Collection and to kick off this new season, they started off by releasing the Heritage No.1 Special Edition Collection. This collection is divided into four main groups: No.1, Teiban meaning classic, Umi Yama meaning sea and mountain, and Ladies. The collection is logo driven and designs feature many traditional Evisu styles. The highlights of this collection are also that the No.1 collection includes Chinese selvedge denim that is hand-dipped in a dark-blue or bronze wash. The jeans are all produced in non-shrunk denim that will twist when washed and all pieces from this range are presented in a special No.1 box. Other items in this collection including sweats are in muted colourways of light pink, grey, ecru and sky, featuring long-sleeve jumpers and short-sleeve polo shirts.
Like we have mentioned before, Weekly Drop will be reporting live from Las Vegas and at this exciting and hectic time of the year, they will be catching up with many industry personnel to create interesting conversations. They have been busy conducting interviews with J Money from J Money and Keola of Fitted Hawaii, so head to Weekly Drop and hear what they had to say.
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