DVS Original Intent

Influenced by the personalities and styles of each rider, the brand has been built around the DVS team. This program is developed to fit the individual needs of skateboarders, while emphasizing form and function. Original Intent encompasses product specifically intended for skateboarding. Building skate specific footwear and apparel for our family of riders and skateboarders worldwide. So much for the PR spin on the project. I can only commend DVS for making this move. It is important to focus on those things that are essential to your brand and realize what you are and what you do best. A very exciting move for DVS, these product are for Spring and for Fall there will be releases with and for Keith Hufnagel and Daewon Song.

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DVS Original Intent

Influenced by the personalities and styles of each rider, the brand has been built around the DVS team. This program is developed to fit the individual needs of skateboarders, while emphasizing form and function. Original Intent encompasses product specifically intended for skateboarding. Building skate specific footwear and apparel for our family of riders and skateboarders worldwide.

So much for the PR spin on the project. I can only commend DVS for making this move. It is important to focus on those things that are essential to your brand and realize what you are and what you do best. A very exciting move for DVS, these product are for Spring and for Fall there will be releases with and for Keith Hufnagel and Daewon Song.

DVS Original Intent

DVS Original Intent

DVS Original Intent

DVS Original Intent

DVS Original Intent

DVS Original Intent

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