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Playford Hoodie from their SS07 Collection

Playford comes from Tokyo and interestingly enough, and nice enough for a change, it is not another tee shirt start up label with a full line coming soon. Playford are a multi discipline design agency that have their forte in product design and have decided to bring out a few pieces of apparel. This is an example of Playford is all about, a piece called their Tokyo Camouflage Print Hoody, part of their Spring / Summer 07 collection. This collection is the second half of their Fifth Anniversary Series, for which they re-examined and reaffirmed their stance as the true representative of Tokyo culture, being one of the very few brands constituted by a Tokyo-born-and-bred team. This concept was materialized into the Camouflage Print, a camouflage collage of Tokyo buildings and city constructions. The hoody is made of a suede-touch French-Terry fabric. Playford is currently available at TAB DEVICE and T6M in Tokyo, RPM in Hong Kong, and DOUBLE PARK in Hong Kong.

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Playford Hoody from their Spring Summer '07 Collection

Playford comes from Tokyo and interestingly enough, and nice enough for a change, it is not another tee shirt start up label with a full line coming soon. Playford are a multi discipline design agency that have their forte in product design and have decided to bring out a few pieces of apparel. This is an example of Playford is all about, a piece called their Tokyo Camouflage Print Hoody, part of their Spring / Summer 07 collection. This collection is the second half of their Fifth Anniversary Series, for which they re-examined and reaffirmed their stance as the true representative of Tokyo culture, being one of the very few brands constituted by a Tokyo-born-and-bred team. This concept was materialized into the Camouflage Print, a camouflage collage of Tokyo buildings and city constructions. The hoody is made of a suede-touch French-Terry fabric.

Playford is currently available at TAB DEVICE and T6M in Tokyo, RPM in Hong Kong, and DOUBLE PARK in Hong Kong.

Playford Hoody from their Spring Summer '07 Collection

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