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Nike SB 2014 Fall/Winter Lookbook

Following our exclusive behind-the-scenes piece yesterday, here’s the official lookbook for Nike SB’s Fall/Winter 2014 apparel. Filling a void not quite fulfilled by current offerings, the brand opted to engineer its pieces for the rigors...

Nike SB Paul Rodriguez 8 Wolf Grey/Pure Platinum

Nike SB has unveiled an all-new Wolf Grey/Pure Platinum iteration of the Paul Rodriguez 8. Featuring a predominantly grey synthetic upper with diamond debossed details and hits of black at the Swoosh, tongue and heel, the sneaker is a subtle blend of...

Nike SB “Caddy” Commercial featuring Paul Rodriguez & Lance Mountain

Paul Rodriguez reprises his starring role in Nike SB’s “Skateboarding is Not a Game” campaign with the Swoosh’s latest commercial. Entitled “Caddy,” the clip starts out with P-Rod lining up what appears to be a put...

Nike SB “Sacked – Skateboarding Is Not A Game” Commercial featuring Paul Rodriguez

With the release of Paul Rodriguez’s new signature shoe, the P-Rod Citadel, Nike SB has released a commercial to showcase the new sneaker. Titled ”Sacked – Skateboarding Is Not A Game,” the commercial finds P-Rod taking on a f...

Nike SB P-Rod Citadel

Paul Rodriguez’s tech-forward eighth signature shoe was launched under the manta of “pure progression,” perhaps even a bit too progressive for its intended purposes. Alongside the release, Nike SB has introduced a new silhouette dub...

Nike SB Unveils the P-Rod 8

Since its initial introduction in 2005, Paul Rodriguez’s signature Nike SB footwear has evolved with the skater, incorporating the latest performance innovations as P-Rod has mastered more height, more air and more speed. Now, nine years later,...

Nike Sportswear Presents Paul Rodriguez

After Olympic soccer star Sydney LeRoux introduced the ladies edition of the new Tech Windrunner, Nike Sportswear welcomes California skater Paul Rodriguez to show off the updated jacket for the guys. Growing up in San Fernando Valley, Rodriguez d...

Paul Rodriguez Introduces Primitive Skateboarding

The rather abrupt team changes in skateboarding in 2013 — which resulted in high-profile professionals leaving their longtime sponsors for other endeavors — has thus far yielded a number of major players like Fucking Awesome!, 3D and Bian...

Nike SB x Jordan Brand Teaser

Nike SB and Jordan Brand blew minds on Twitter with the announcement of a collaborative project coming next month. Crossover between two stems of the Swoosh umbrella isn’t uncommon, yet Jordan Brand’s unusual place in skateboarding histor...

A Look at Paul Rodriguez’s Sneaker Collection

In his episode of Nick Kicks’ Sneak Peek, Nike SB skater Paul Rodriguez lets us in to his abode in San Fernando Valley and shares with us his extensive sneakers collection. With seven skate shoes released via Nike SB, P-Rod guides us through th...

Agenda Long Beach 2014 Recap

Earlier this month, Agenda’s first showing of 2014 began down in Long Beach. The trifecta of shows for Agenda, Long Beach was a suitable way to start off the new year through a series of interesting installations and residual activity that comp...

Primitive Apparel Presents Agenda Emerge Video featuring Paul Rodriguez and Nas

Earlier this month at Agenda Long Beach, creatives and mentors from across the board came together to speak on their labels and experiences as entrepreneurs as part of Agenda’s Emerge initiative. Amid back-and-forth conversations between the li...

Nike SB Lunar Rod Team Red/White-University Gold

Nike SB unveils a look at the latest colorway for Paul Rodriguez’s lifestyle-focused shoe: the Lunar Rod. Though not specifically created for skateboarding, this running-inspired silhouette is sure to keep the feet comfortable through injuries...

‘The Motivation’ Skateboarding Documentary Trailer

In the old days, and still to an extent today, it was magazine awards like Thrasher’s ‘Skater of The Year’ that permanently guaranteed your street cred within the skateboarding populous. As skating grows in pop culture though, we...

Nike SB Paul Rodriguez 7 Black/University Red-White

It’s no secret that Paul Rodriguez is a fan of Jordans, so it’s no surprise then that his latest shoe, Nike SB Paul Rodriguez 7, would utilize some Jordan-inspired colorways. Taking cues from the Air Jordan 1 “Banned” is this...