Primitive x Nike SB Lunar Rod Preview
Recent photos have surfaced of what is expected to be Paul Rodriguez’s Primitive x Nike SB Lunar Rod signature model. Working with the co-founded Rodriguez Primitive LA boutique, the sneaker features a red and white Nike Lunarlon sole atop an S...
The Berrics: Footnotes with Paul Rodriguez – Part 1
Fresh off the release of his latest signature shoe from Nike SB earlier this summer, Paul Rodriguez linked up with The Berrics at his southern California home for the latest edition of the Footnotes series. Here, in part one, P-Rod touches on the des...
Nike SB P-Rod Bruce Lee T-Shirt Collection
Set for release in March, the Nike SB P-Rod Bruce Lee T-Shirt Collection finds the iconic martial artist’s image displayed on an array of products. In collaborating with the Bruce Lee Foundation, the garments are 100% jersey cotton melded with...
AGENDA: A Conversation with Paul Rodriguez
HBTV recently had the opportunity to catch up with Primitive’s Paul Rodriguez for a rapid-fire and free association-style of interview. Ranging from his thoughts on LA sports to haircare products, P-Rod handles it like a pro. Stay tuned for ple...
Thrasher Digi-Montage Video
Set to the velvety crooning of the one-and-only Sam Cooke, Koston, Keegan, Brock, Donnelly, Plunkett, Nugget, P-Rod, Wieger and BA take to the streets for a no-gimmick session for Thrasher, with seemingly a good time had by all. Featuring a bevy of t...
Nike: Everyone is on the #KobeSystem
It looks like Aziz Ansari and Paul Rodriguez aren’t the only ones on the KobeSystem – just about everyone else who matters appears to be under the influence of the Black Mamba as well. From sports stars like Jerry Rice and Landon Donovan...
Nike: P-Rod on the #KobeSystem
Building upon the release of the innovative Kobe VII System Supreme, Nike and Kobe Bryant have introduced their latest marketing campaign, the “KobeSystem.” Billed as “Success For The Successful,” SB rider Paul Rodriguez expla...
Nike SB: Innovation Timeline – Paul Rodriguez
New from Nike SB comes this video highlighting the progression of Paul Rodriguez’s professional model skateboarding shoes. The animation takes us from the initial Nike Zoom Air P-Rod model up to the P-Rod V, sequentially examining the inspirati...
Street League 2011: The Best Of Paul Rodriguez
Highlighting the finesse and ease of professional skateboarder Paul Rodriguez, this video from Street League calls attention to Rodriguez’s performance during the 2011 Street League DC Pro Tour. Emanating a relaxed style, Rodriguez stomps out s...
Nike SB Paul Rodriguez 5
Nike SB release their fifth update to Paul Rodriguez’s signature skate shoe. The design highlights of the P-Rod 5 include a Diamond Flex Tread and Lunarlon cushioning. Aesthetically, the sneaker is a simple affair with a combination of both sol...
Nike SB Zoom Paul Rodriguez 2.5 “Tiffany”
New from Nike’s pop culture-fueled, skateboarding-oriented SB label comes a familiar colorway of the Zoom P-Rod 2.5. Paying clear and unsubtle homage to one of the greatest Nike SB releases of all time, the Diamond Supply Co. “TiffanyR...
Nike SB Paul Rodriguez 5 Sail/Black/Varsity Red
The Paul Rodriguez “P-Rod” has been one of Nike SB’s most widely-lauded and highly-covetable skate shoe models. Both seriously functional and aesthetically appealing, the kicks’ chunky, dunk-inspired silhouette makes them idea...
