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Essentials: NEEK

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Once an infamous internet blogger on countless forums and message boards and known for his work as an outside consultant for such brands as Nike and UNDFTD, Las Vegas local NEEK is nothing short of a homegrown sensation amongst the streetwear ranks....

Essentials: Stephen Monaghan

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Today’s fashion industry is not that same monster it was 10 years ago, let alone 20. With an increase in various platforms for which people consume media, it has become more difficult to bring the right product in the right tone of voice to the...

Essentials: Jon Buscemi

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Having sat down with the Hypebeast team a few weeks ago for our Trade series, Co-Founder and Chief of Marketing at Gourmet NFN, Jon Buscemi, returns to our viral pages for the ever-popular Essentials program. From investment banking to the Brand Dire...

Essentials: Wilson Li

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Forging ahead as one of Hypebeast’s most inspiring series, Essentials adds another informative showcase aligning with Wilson Li, better known as Viru. The current Public Relations Manager of SILLY THING and Buyer/Translator of the THINK SILLY S...

Essentials: Kobe Chen

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Continuing with our ever-popular Essentials series, Hypebeast showcases the daily necesities of Subcrew’s Kobe Chen. Flourishing to one of the most influential brands in Asia, the Hong Kong-based label prides itself as an advocate of streetwear...

Essentials: Mark Arcenal

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A name that dates back to the founding of Fatlace in 1999, Mark Arcenal has seen a substantial work resume that is characterized by entrepreneurship, creative design, advertising, and an all-around cool factor. Serving as the Creative Director of Ill...

Essentials: Benny Seki

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Having previously showcased Lloyd Lo, a Senior Sales Representative for Take5 Jeans, and his daily toting needs, we now continue our Essentials series with the founder of the Hong Kong denim purveyor, Benny Seki. A Japanese denim expert and leather a...

Essentials: Jeff Solo

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Continuing with our Essentials series, Hypebeast aligns with Dutch DJ and creative consultant, Jeff van Hoek, better known as Jeff Solo. Developing a passion for music at a young age, the Rotterdam DJ refuses to be restricted by the preconceived noti...

Essentials: Michael Lau

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One of Asia’s most recognizable illustrators, Michael Lau, links up with Hypebeast to continue our ever popular Essentials series. Known for his ingenious vinyl toy creations and imaginative collaborations with the likes of Nike, the Hong Kong...

Essentials: Gen Cheung

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Buying vintage is a brilliant way to build a wardrobe. Pieces are often cheaper and made from expert craftsmen who had a passion for creating a product. Let’s not also forget these heritage garbs pay respect to a lost era of fashion that helped...

Essentials: Maurice Ajanaku

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The latest edition of our Essentials series shines the spotlight on Maurice Ajanaku, Editor-in-Chief of namesake creativity-hub and online magazine AJANAKU.com and Art Director of Vlisco Group. His eponymous website serves as an outlet for his many i...

Essentials: Craig Ford

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Craig Ford’s prominent contribution within the British fashion scene includes bringing cult Japanese brand A Bathing Ape to the premises of London alongside overseeing and bolstering the presence of Billionaire Boys Club/Ice Cream, Mr. Bathing Ape, H...

Essentials: Masta Lee

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It goes without saying that Patta boutique is one of the most celebrated and deeply rooted names in both sneaker and street fashion to date. Frequenters to the site and those knowledgeable of the culture need no introduction to the Patta name. As med...

Essentials: Jowee Alviar

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For Team Manila co-founder Jowee Alviar, the fairly broad sweeping term “design studio” provides an opportunity to capitalize on an extensive range of creative projects as well as work alongside a wide range of likeminded individuals. Bas...

Essentials: Lloyd Lo

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Here at Hypebeast we pride ourselves on the extended family we’ve built spanning across a multitude of intriguing industries. However, when we feature an individual or brand in a Hypebeast series, it’s not because of our intertwined conne...