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Essentials: Frank Cooke of Wish

If you’re reading this website and if you’ve ever made a trip to Atlanta, there is a high probability you’ve stopped through Wish Atlanta. Largely responsible for the creative direction and progression of the Southeast boutique over...

Essentials: Jack Gregory of A Platform

Take your pick at any number of idioms to describe Jack Gregory. “The greatest truths are the simplest, so likewise are the greatest men,” or “quality over quantity,” or any of that sort of thing will suffice. That’s not...

Essentials: Matthew Miller

Hailing from the UK’s Stoke-on-Trent; Matthew Miller studied at the Royal College of Art where his graduate collection was picked by Vogue as one to watch. The British fashion designer went on from this to set up his own label and make his mark...

Essentials: Leila Fataar of adidas Originals

A common name around London’s events and PR circles, Fataar’s best known for her directorship at SPIN-AGENCY. The forward-thinking PR mainstay led the likes of Carhartt, Original Penguin and Farah Vintage to new depths with directional st...

Essentials: David Rasool Robinson of Saint Alfred

This week, Essentials meets with David Rasool Robinson of Chicago-based boutique/lifestyle store, Saint Alfred. Along with being manager of Saint Alfred, Robinson is also a freelance photographer and has worked with names such as Odd Future, Y-3 and...

Essentials: DyMe-A-DuZiN

As one of Phony Ppl’s front men, a Pro Era associate, and a solo MC, DyMe-A-DuZiN has all the makings of a successful artist. After landing a major recording contract at the tender age of 19, the 20-year-old rapper shows no signs of slowing up. Like...

Essentials: A$AP Illz

According to Illijah Ulanga, 2005 marks the year that a group of friends came together and formed that most talked-about crew of 2012: A$AP Mob. Conceptualized by A$AP Yams, a quick-witted sage who remains the driving force behind A$AP, the squad beg...

Essentials: Ollie Olanipekun of BNTL

Self-proclaimed ‘London’s first lifestyle site,’ BNTL, or Better Never Than Late, has been providing a candid commentary to the best of London’s creative culture scene since 2007. Co-founder Ollie Olanipekun mentioned, “...

Essentials: Graeme Gaughan of Tourne de Transmission

In this issue of Essentials we catch up with Graeme Gaughan; communications director at London fashion agency IPR and the creative director of Tourne de Transmission. TDT’s vision is to generate a message through combing words and visuals to re...

Essentials: James Teal of hard graft

This installment of Essentials takes a look at the cardinal belongings of James Teal, co-founder and designer at hard graft. UK-based hard graft design lifestyle and technological accessories including laptop bags, wallets, along with iPhone and iPad...

Essentials: Jamie Cormack of Herschel Supply Co.

Over the past few seasons, Herschel Supply Co. has evolved from providing a limited range of affordable travel essentials into a wide assortment of stylish bags of varying purposes and forms. Its Co-Founder, Jamie Cormack, who started the label with...

Essentials: JMac of Red9ine Toronto

The Barber’s trade has come a long way since ancient times when its responsibilities not only pertained to hair but also to medical procedures. Modern day Barber Jason Macaraig is known to most as JMac and the official barber of Platinum Recording ar...

Essentials: Stebs Schinnerer of Paper Fortress Films

This week Essentials takes a peek into the fundamentals items for Paper Fortress Films founder Stebs Schinnerer. With a philosophy that everything in life can be turned into a work of art and a moniker of “I’ll try anything once,” S...

Essentials: Far East Movement

The proudly Asian-American hip-hop crew of four hails from Downtown Los Angeles, where three of them grew up together. Kev Nish (Kevin Nishimura), Prohgress (James Roh), and J-Splif (Jae Choung) were high school buddies with a common passion for musi...

Essentials: Jamie Laycock of The Frye Company

For this installment of Essentials HYPEBEAST met up with Jamie Laycock, VP of Marketing and Creative at The Frye Company. Established in 1863, The Frye Company originally served as a simple shoe store in Massachusetts catering to the local factory wo...