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Get Involved in 55DSL’s Fall/Winter ’13 Photo Contest

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Set in a small town not so far from Dallas, 55DSL’s “Italy, Texas” tells a story of unique and unconventional friendships on the blazing hot American plains. The film – shot by Irish-born filmmaker Aoife McArdle — is a c...

Essentials: Andrea Rosso of 55DSL

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55DSL was originally conceived as an offshoot of Diesel, the revered Italian brand. It spawned from the descendent of Diesel’s founder, Andrea Rosso, yet 55DSL began to take a shape all its own not long after its 1994 launch. With radical infus...

55DSL Launch Their Spring/Summer 2013 Campaign with “Italy, Texas: Wild Souls”

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55DSL continue their interest in moving images with the launch of their Spring/Summer 2013 campaign involving the creation of the short film titled, Italy, Texas: Wild Souls. A central theme of unconventional friendship defines the piece by Irish fil...

55DSL Presents “Beyond Mountains, More Mountains” – A Film by CANADA

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Furthering last week’s 55DSL teaser to the Canada-directed “Beyond Mountains, More Mountains” film, we discuss with the creative collective about the happenings in the post-modern love story. In the film created in conjunction with...

55DSL 2012 Fall/Winter “Beyond Mountains, More Mountains” Directed by CANADA Preview

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Following its spring/summer short film dubbed “Roma” directed by David Altobelli, 55DSL continues its “Kids in Italia” campaign giving artists the opportunity to showcase their creative vision of the progressive ready-to-wear...

55DSL 2012 Spring/Summer “ROMA” Video

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For the release of its forthcoming Spring/Summer 2012 collection titled “Kids in Italia” Volume II, 55DSL continues its whimsical journey alongside Los Angeles-based film Director David Altobelli. The aptly titled “ROMA” short...

55DSL x Fakso “Fast or Die” Project

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Having been involved with photography since the age of 13, Alex Fasko has become a prominent presence in the contemporary street scene, providing a voice to the graffiti movement since the early ’90s. His latest project, Fast or Die, is a c...

55DSL x Roc Star 2010 “NEWLOOK NEWSOUND NEWDANCE” Collaboration

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Director Tsutomu Murofushi once again takes the reigns behind directing a video preview for Japanese street wear label Roc Star’s 10th anniversary collaborations. Showcasing the drop to the house sounds of The Lowbrows new album, Roc Star teams u...

55DSL x Project After Dark 2010 Fall/Winter Artist Capsule Collection

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55DSL has always championed the experimental and unusual; the weirder the better. From UFOs, colorful monsters to strange creatures from other planets, the odd and bizarre can be found scattered all over the brand’s graphics from past colle...

Yue Wu x 55DSL x MTV Video

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Resident Hypebeast blogger Yue Wu puts us onto a recent short spot that he did for MTV Europe and 55DSL. Hoping to draw some of the nostalgia of old ground-breaking MTV videos, his video combines inspirations from the track Jawbreaker by Tez. Wu&...

Visions of Visionaries: Andrea Rosso of 55DSL

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Visions of Visionaries’ latest video interview highlights 55DSL creative director, Andrea Rosso. Taking place partially in Rosso’s hometown of Bassano del Grappa and later on at the MADE space in Berlin, he speaks candidly about his p...

55DSL & PANINI Presents: The Galactic Battle of Foosball

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55DSL in collaboration with world-renowned sports collectible company PANINI produces a pack of 10 t-shirts inspired by the world’s top football countries and designed by 10 international artists, and 1 celebrative tee designed by the 55DSL creat...

55DSL x adidas Originals Nizza

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The 15th anniversary of the Diesel-headed 55DSL has resulted in a series of different colalborations for the brand. Having seen Diesel and adidas partner up on a line of denim, 55DSL reaps the benefits of the relationship with this adidas Origin...

55DSL x Master-Piece 15th Anniversary Over Backpack

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As Diesel’s diffusion line 55DSL celebrates its 15th anniversary in 2009, a preview into some upcoming collaborations have been seen over the last few months. Joining the Nizza High previewed earlier this year comes a backpack created with...

FIFTY FIVE DSL TemporART Store

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55DSL – led by Creative Director Andrea Rosso – recruited Italian artist Turbokrapfen and Italian DJ-duo The Bloody Beetroots to christen the opening last Friday, July 24, 2009. The FIFTY FIVE DSL TemporART STORE – specially dec...