Essentials: Andrea Rosso of 55DSL
55DSL was originally conceived as an offshoot of Diesel, the revered Italian brand. It spawned
55DSL was originally conceived as an offshoot of Diesel, the revered Italian brand. It spawned from the descendent of Diesel’s founder, Andrea Rosso, yet 55DSL began to take a shape all its own not long after its 1994 launch. With radical infusions of skateboarding, surf and rock culture into its streamlined design, Rosso tells a rebellious narrative through the brand, of which he remains Creative Director today. Exploring Rosso’s intimate belongings reveals a certain consistency between clothing and character, a certain zest for the beautiful quirks of cross-country exploration, and adventure. Rosso’s pockets are filled with the same things you might find in the worn-out denim of a weary traveler, and though he leads one of the most original, successful Italian streetwear brands in history, who is to say the two are not one in the same. A film camera, some ChapStick, and two passports only tell part of Rosso’s intricately-woven story – here are the whole of Andrea Rosso’s Essentials for your discovery.
