Rihanna Debuts in Her First Ad for PUMA

Following news of Rihanna’s recent appointment as the creative director of PUMA Women, the pop star debuts in her first ad for the sportswear label. The black-and-white ad features Rihanna and her famous figure in an assortment of PUMA gear, including the newly-released PUMA XT trainers. Relaunching its sportswear division through the #ForeverFaster campaign, PUMA aims to capture the interest of young, trendsetting consumers through a recognizable and appealing pop icon. Stay tuned for further developments on the PUMA and Rihanna partnership.