Rihanna Debuts in Her First Ad for PUMA

Following news of Rihanna’s recent appointment as the creative director of PUMA Women, the pop star

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Following news of Rihanna’s recent appointment as the creative director of PUMA Women, the pop star debuts in her first ad for the sportswear label. The black-and-white ad features Rihanna and her famous figure in an assortment of PUMA gear, including the newly-released PUMA XT trainers. Relaunching its sportswear division through the #ForeverFaster campaign, PUMA aims to capture the interest of young, trendsetting consumers through a recognizable and appealing pop icon. Stay tuned for further developments on the PUMA and Rihanna partnership.

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