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Volcom 'True To This' Trailer

When Volcom launched in 1991, the brand became the first to unite skateboarding, surfing and

When Volcom launched in 1991, the brand became the first to unite skateboarding, surfing and snowboarding under a single label – ultimately aiding in the anti-establishment leanings of board sports and highlighting the phenomenon with 1993′s now-classic Alive We Ride. Now, 20 years later, Volcom pays homage to the film and its own roots with True To This. Shot on location at a multitude of locales across the globe, True To This “captures the energy and artistry of board-riding in its purest forms.” Stay tuned for a look at the full-length film, which is set to premiere in Paris come October 5.

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