Share this article with friends Share

Volcom 'True To This' Trailer

When Volcom launched in 1991, the brand became the first to unite skateboarding, surfing and snowboarding under a single label – ultimately aiding in the anti-establishment leanings of board sports and highlighting the phenomenon with 1993′s now-classic Alive We Ride. Now, 20 years later, Volcom pays homage to the film and its own roots with True To This. Shot on location at a multitude of locales across the globe, True To This “captures the energy and artistry of board-riding in its purest forms.” Stay tuned for a look at the full-length film, which is set to premiere in Paris come October 5.

Read Full Article

What to Read Next

Kanye West Sits Down with BBC Radio 1′s Zane Lowe – Part 3
Sneakersnstuff x Reebok NPC II GORE-TEX
Sky Ferreira - You're Not the One | Video
Skateboarding and Lingerie Models Meet in "New York La La La" L'Official Homme Editorial
Louis W. for A.P.C. 2013 Fall/Winter Lookbook