When Volcom launched in 1991, the brand became the first to unite skateboarding, surfing and snowboarding under a single label – ultimately aiding in the anti-establishment leanings of board sports and highlighting the phenomenon with 1993′s now-classic Alive We Ride. Now, 20 years later, Volcom pays homage to the film and its own roots with True To This. Shot on location at a multitude of locales across the globe, True To This “captures the energy and artistry of board-riding in its purest forms.” Stay tuned for a look at the full-length film, which is set to premiere in Paris come October 5.
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