Eames Office and Polaroid's Camera Collaboration Embraces '70s Geometry
Bringing a new life to the Now Generation 2.
Polaroid freezes your favorite moments in time. The American camera brand embraces creative expression at every turn, just a tap away from the perfect shot. After collaborating with Magnum for a photographer Open Call, Polaroid joins design specialist Eames Office for a ’70s-style camera partnership.
Polaroid and Eames Office bring a new life to the Now Generation 2 camera, revamping the instant gadget in a matte “Elephant Hide Gray” colorway. The handheld device includes self-timer mechanisms with double-exposure options for a crisp image, accompanied by dual-lensed autofocus constructed from 40% recycled materials.
The camera dons a minimalistic design, featuring a fabric wrist strap with Eames’ TOY geometric pattern. Triangular shapes merge in a kaleidoscope of rainbow hues, allowing you to take your camera anywhere.
Take a closer look at Eames Office and Polaroid’s collaboration in the gallery above. The camera is available to purchase via Polaroid and select retailers for $130 USD.
