Represent Takes Over StockX London to Launch Collaborative Bully Capsule
Celebrating sneaker culture, brand milestones and a new footwear icon.
Last week, fashion label Represent dropped its first-ever collaboration with StockX, seeing it put a unique spin on modern hype culture in a four-piece capsule. Upon the launch, the Manchester-based brand headed to London to celebrate the collaboration at a special event that brought together sneakerheads and fashion enthusiasts from across the city.
Centered around the brand’s popular Bully sneaker, the new range comprises of two T-shirts and one hoodie adorning illustrations of the chunky silhouette as well as a special-edition version of the skate-inspired kicks. Limited to just 300 pairs, the heroing sneaker channels a high-end feel, boasting individual numbering and a melange of textured fabrics. The upper features gray suede, green leather and an embossed TPU exoskeleton, all woven together with exposed stitching. In the same palette of StockX-inspired green, black and white tones, the T-shirts and hoodie are designed to Represent’s classic refined style.
“We partnered with StockX on this collaborative capsule as the brand is the undisputed global leader in the online marketplace space,” Represent co-founder George Heaton says of the partnership. “Similar to Represent, StockX’s mission is to create value and authentic connection for their customers through the products they love, so it was a collaboration which just makes sense for us. Their global platform is unmatched, so I look forward to introducing the Bully to the world alongside StockX.”
At the brands’ launch party, Represent commemorated the milestone by decorating the StockX Drop-off space with displays emblazoned in dual-branded logos. Playing on the hype influences of the collection, rows of the latest Bully sneaker were positioned against QR codes that gave attendees the chance to scan and grab the pairs before they were gone. The night ended with DJ sets as well as sweet treats and drinks, again tinted in the green, black and white tones.
Shop the new StockX x Represent collection online now, with prices starting at $170 USD. To grab products that are now sold out on the brand’s website, head to its StockX page.
