G.H. Bass Taps London Creatives for SS23 "Stepping Out" Campaign

From dancers to stylists, editors to models and more.

Footwear 
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Shoes are saturated in societal codes — no matter how hard we try to subvert it, sneakers are always going to be seen as a part of the streetwear community, while formal shoes equally have their place in sartorial realms. However, G.H. Bass wants to change that, and for Spring/Summer 2023 the heritage footwear brand has delivered its “Stepping Out” campaign, spotlighting London creatives who took G.H. Bass’ classic silhouettes and styled them in their own ways.

Per the brand, the campaign was shot “On the streets of London,” where “we follow some of our friends who not only inspire us with their creativity, but make Weejuns part of their daily wardrobes.” It continued to note: “We chose our candidates for ‘Stepping Out’ from a creative pool of individuals here in London who support and represent the diversity of G.H. Bass customer base and range today.”

Those creatives include Tony Prescod, a dealer of vintage ’50s, ’60s, and ’70s clobber, Eric Brain, “a London-based Editor and Consultant operating in the world of fashion, whose work aims to spotlight the new guard and deconstruct the traditions,” per the brand, the professional dancer Sam Salter, fashion stylist and Creative Director Lois Adeoshun, the model Florence Huntington-Whiteley, and finally, Rachel Everitt, “who grew up in London and has been working within the fashion industry since graduating university. She started in buying and has since moved across into the social media space working for Threads Styling and is now in a new position at GANNI relocating her to Copenhagen this summer.”

Each creative styled their G.H. Bass shoes with looks that express their personality — Huntington-Whiteley stunted their modeling chops in a loose-fitting vintage style suit, Adeoshun channeled off-duty (but ready for action) business casual, Salter was comfy and free, while Prescod donned his finest vintage garms.

Take a look at the Zaineb Abelque-shot G.H. Bass SS23 “Stepping Out” campaign above, and find more online.

In other news, Prada’s FW23 runway shoes are here.

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