Mallet London Enlists Ghetts to Celebrate "Local Legends" for FW23
With the campaign also featuring fellow UK rap star, Berna.
Mallet London has just presented its latest clothing campaign and it features some of the UK’s hottest creatives and rappers.
As a whole, the campaign celebrates the “Local Legends” who continue to inspire a generation through their artistry and style. At the heart of the campaign is grime legend Ghetts, who is currently working on his latest album following the release of his critically-acclaimed project, Conflict of Interest.
The collection includes a melange of different styles, from heavyweight, 400 GSM tracksuits and shorts to basic T-shirts crafted from organic cotton and complemented by a slew of understated branding.
Commenting on the release of the new Mallet London collection and his involvement in the campaign, Ghetts said: “I’m from East London and I just had so many musical influences around me growing up, whether that was my aunt singing, my dad and nan both playing keys. I used to do the freestyle thing, on the roads with the mandem and go radio but that was more like an outlet at the time to be heard, to be recognized.
“I believe there’s a lot to be learned in all corners of the world. With that said, I’m here now and I don’t think I’d change anything, it just might disrupt who I actually became. You always want more in life, but I’m a content human being. I wouldn’t want to lose something. You believe in yourself, more is possible.”
Additionally, the latest Mallet London campaign features Berna, one of the most exciting prospects in UK rap. Recognized for impressive wordplay and style, he is expected to take his music to new heights with his forthcoming project.
“No matter where I go in the world or wherever I choose to reside later on in life, London will always be home,” Berna said. “It is fun, trendy, stylish, loud, multicultural, and proud. This city also depicts the life and the state of mind that I once was in. It is the origin of Berna and his story but definitely not where it ends. When I moved to Essex 10 years ago, I never stopped returning to London to this day. Without London, there is no Berna,” he continued.
You can take a closer look at the new collection from Mallet London above and it is available to shop via the brand’s official website now.
In other fashion news, check out the new football kit from Martine Rose.
