Soulland SS24 Balances Flamboyance and Elegance In 'Barbie' Pink

The Danish brand delivers a transitional wardrobe packed with uplifting motifs.

Fashion
2,404 Hypes 1 Comments

Danish label Soulland is stepping back from the traditional Fashion Week schedule and continues writing its own rulebook like previous seasons. Soulland’s minimalistic design language stands strong across its Spring/Summer 2024 collection, seeing Creative Director Silas Adler combine his love for fashion and styling into a cohesive offering.

The brand’s latest collection explores deadstock fabrics through a classic lens, jazzing up the essential wardrobe with Soulland flair. The delivery is upbeat and packed with cheerful motifs, boasting flamboyant ornamentation ideal for laidback summer fun. Classic garments are introduced with minimalistic brand decor, kicking things off with relaxed pinstriped shirting and cozy sweater vests with abstract floral illustrations. Crochet shirting subtly reveals sun-kissed skin beneath, while essential slip dresses receive youthful Soulland lettering.

Adler balances elegance and practical design across two-way metal zippers on semi-sheer eveningwear, contrasted by ultra-boxy suiting with vine-heavy graphic layers. Soulland bends gender norms through tonal polos and puffed knee-length skirts, while natural scenery comes alive on satin co-ords and shirt dresses. SS24 oozes with essential black and white hues, injected with transitional tan, navy, vibrant neons, and Barbie-esque pink.

Take a closer look at Soulland’s SS24 collection in the gallery above.

In other fashion news, Boiler Room and Potato Head party under the Bali sunshine in new capsule collection.

Read Full Article

What to Read Next

Visvim Shares Effortless Style for SS24
Fashion

Visvim Shares Effortless Style for SS24

The latest from the storied Japanese imprint.

Fendi Reveals Men’s SS24 Campaign
Fashion

Fendi Reveals Men’s SS24 Campaign

Starring Jeremy Pope, Kuanghan Hsu and Massimiliano Caiazzo.

RAINS Aptly Examines Water for SS24
Fashion

RAINS Aptly Examines Water for SS24

With an arsenal of weather-ready raincoats.


nonnative SS24 Refines Its Core Aesthetic
Fashion

nonnative SS24 Refines Its Core Aesthetic

With outerwear coming out on top.

Lydia Bolton Collaborates With Lime for Cycle-Friendly Streetwear Collection
Fashion 

Lydia Bolton Collaborates With Lime for Cycle-Friendly Streetwear Collection

Inspired by a new study from Lime that found nine in 10 adults admitted they would avoid cycling when wearing certain items of clothing.

8 Drops You Don’t Want to Miss This Week
Fashion 

8 Drops You Don’t Want to Miss This Week

Featuring Supreme, Stüssy, CURRY UP®, fragment design, Palace, and more.

Official Look at GmbH x ASICS GEL-Kayano Legacy Collection

Footwear

Official Look at GmbH x ASICS GEL-Kayano Legacy Collection


Arriving in “Grey/Black” and “Coriander Green/Gold.”

The 1975 Celebrates 10th-Anniversary of Its Debut Album With 4LP Vinyl
Music 

The 1975 Celebrates 10th-Anniversary of Its Debut Album With 4LP Vinyl

The blacked-out vinyl includes the group’s ‘The 1975’ record, ‘Facedown’ EP, ‘Sex’ EP, ‘Music For Cars’ EP, and ‘IV’ EP.

Elon Musk’s X App Caught Slowing Down Access to Competitor Sites
Tech & Gadgets

Elon Musk’s X App Caught Slowing Down Access to Competitor Sites

Using throttling methods for links to platforms like Threads, Meta and more.


Nike Launches Its 'Accelerator Program' to Drive Equality in Sports
Sports

Nike Launches Its 'Accelerator Program' to Drive Equality in Sports

With the four-year program being a commitment to help fuel female athletes.

Sotheby's Motorsport Inaugural Auction Features 2022 Ferrari SF90 Spider
Automotive

Sotheby's Motorsport Inaugural Auction Features 2022 Ferrari SF90 Spider

Notably, listed without a reserve price.

Travis Scott Shares Full "CIRCUS MAXIMUS" Film on YouTube
Music

Travis Scott Shares Full "CIRCUS MAXIMUS" Film on YouTube

Free for all to watch and revisit the experience.

Nike Zoom LeBron NXXT Gen Takes on the Lakers Colorway
Footwear

Nike Zoom LeBron NXXT Gen Takes on the Lakers Colorway

Arriving later this year.

VILLAGE VANGUARD Serves Up Festive ‘Yu Yu Hakusho’ Ugly Sweaters
Fashion

VILLAGE VANGUARD Serves Up Festive ‘Yu Yu Hakusho’ Ugly Sweaters

Mixing ’90s nostalgia and kitschy holiday aesthetics.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.