Here’s What Went Down at the Latest END. Talks Event with Action Bronson

Revealing career highlights and creative passions that inspired “Lapis Lazuli.”

Events
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In light of his second collaborative New Balance 990v6 drop, U.K. retailer END. invited Action Bronson down to its Soho London store last week for an intimate conversation on his design journey.

Through its ongoing END. Talks series, the retailer continues to deep dive into the lives of today’s creative juggernauts, aiming to unpack their burgeoning careers and how they’ve come to collaborate with the biggest sportswear labels.

The latest installment brought in Action Bronson to sit down with streetwear archivist Samutaro. The pair touched on the diverse career path of the artist and the influences behind his new sneaker collab. Speaking of his work in construction, Bronson shared how he incorporated workwear aesthetics into the laces, whilst his love for the blue-attired Seattle Mariners baseball team became the focus in the multiple layers of the 990v6.

The in-depth talk was followed by a meet-and-greet signing session, with the retailer ending the night with a bagel buffet supplied by East London’s famous Beigel Bake alongside a menu of natural wines from Nouveau – a pairing Bronson swears by.

Go behind the scenes of the latest END. Talks with Action Bronson in the gallery above. To shop END.’s latest New Balance drops, head to its website now.

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