Juliana Nalú Is the Face (and Eyes) of PUCCI's Sunglasses Campaign

Model and Influencer Juliana Nalú, who has previously worked with the likes of Heliot Emil and HEAT, is the new face of PUCCI, specifically fronting its Y2K-infused eyewear campaign.

Nalú, who briefly dated Ye late last year, is one of fashion’s rising starlets. She stands her ground in PUCCI’s latest digital delivery, wearing not just the heritage House’s colorful, playful archive-inspired garments, but also its new sunnies. Notably, we find Nalú in a pair of the EP0213 style, centered around burnt orange or gold-tinted lenses hooked to side arms inserted with fish tails that form a “P” emblem.

Upping the ante, as well as the Y2K aesthetic, is the EP0210. Here, PUCCI opts for a bang-on-trend oval frame that’s puffed up and served in white and semi-transparent red, elevated with gold-toned metal hardware. It’s here PUCCI taps the current Gen-Z craze of all things fun and bubbly, promising to not take fashion too seriously — a tried and tested policy at many a House as of late.

PUCCI’s new eyewear range is available to buy from its global boutiques and via its website now. Take a look at the campaign above.

In other news, Kendrick Lamar has proven why he’s the best-dresses man of the moment.