Even AI Wants to Escape to the Sun in the Aries x Malibu Collaboration Campaign

While the campaign might be computer-generated, the grillz, tees, trucker hats, string vests and varsity jackets are certainly IRL.

Fashion 
21,502 Hypes

Artificial intelligence is all around us, and instead of fighting against it, brands like Sofia Prantera‘s Aries are using it to their advantage — as displayed in the campaign for the Aries x Malibu collaboration.

Created by Aries’ in-house design and graphics team and AI wunderkind, Omar Karim, the imagery explores Aries at the beach and in the streets, just where you’d expect to find Malibu being consumed. Like the flavors of the drink, the collaboration is equally rich in cultural nuances, spanning much more than just T-shirts.

While tees are on offer — notably in white and one other that’s hand-dip-dyed in London, with both sporting a collaborative logo — the capsule grows into more apt realms. For example, a string vest is given a sunset treatment before being covered in palm trees and Malibu’s moniker, seen upside down, and the wool-bodied, leather-sleeved varsity jacket comes equipped with custom-made patches fit for the occasion.

Elsewhere, Aries x Malibu serves up a delicious trucker cap that oozes Y2K realness, featuring a hand-airbrushed design that combines the two’s names in a design penned by the artist Cold F33t. Rounding out the drop is the set of grillz, designed in collaboration with Milk & Honey London in dentist-grade gold. Here, you’ll find the Aries “A” alongside palm trees, and plenty of dazzling stones to set the piece apart from anyone else’s grillz.

Aries x Malibu is available at the Aries London flagship store and online now. Check out the AI campaign above.

ICYMI, check out these eight other drops coming in hot this week.

Read Full Article

What to Read Next

Aries Casts a Spell on Reebok's Classic Leather Sneaker In Debut Collaboration
Footwear 

Aries Casts a Spell on Reebok's Classic Leather Sneaker In Debut Collaboration

Inspired by the wizarding world.

The BSTN x adidas Rivalry Low 86 Real Madrid Changes Colors in the Sun
Uncategorized

The BSTN x adidas Rivalry Low 86 Real Madrid Changes Colors in the Sun

A limited-edition coffee table book accompanies the sneaker release.

The NIGO x Penfolds Grange Collaboration Is Heading to the UK
Food & Beverage 

The NIGO x Penfolds Grange Collaboration Is Heading to the UK

Available via select retailers from the end of March.


Jay Chou Joins RIMOWA's Never Still Campaign in a London Adventure
Fashion

Jay Chou Joins RIMOWA's Never Still Campaign in a London Adventure

Through the eyes of a music legend and his trusted travel companion.

New Exhibition Fuses the Work of Brian Eno and Dan Flavin
Art

New Exhibition Fuses the Work of Brian Eno and Dan Flavin

On view at London’s Paul Stolper Gallery.

Tune Into MRSTV, the Kitsch News Channel That Captures Martine Rose's Nike Collaboration
Fashion 

Tune Into MRSTV, the Kitsch News Channel That Captures Martine Rose's Nike Collaboration

Starring Ruby Wax and Amelia Dimoldenberg, as well as a photography campaign featuring England Women’s captain Leah Williamson.

AIAIAI Launches Lighter 'XE' Version of its TMA-2 DJ Headphones
Tech & Gadgets

AIAIAI Launches Lighter 'XE' Version of its TMA-2 DJ Headphones

Available now priced at £120.

Manchester City and PUMA Present Striking 2023/24 Third Kit
Fashion 

Manchester City and PUMA Present Striking 2023/24 Third Kit

Designed to embody the pulsating life and dynamism of the City of Manchester.

The Archive-Packed Gucci Cosmos Exhibition Is Coming to London
Fashion 

The Archive-Packed Gucci Cosmos Exhibition Is Coming to London

Taking over the 180 Studios space this October.


Al-Hilal Submits World-Record €300M Transfer Fee for Kylian Mbappé
Sports 

Al-Hilal Submits World-Record €300M Transfer Fee for Kylian Mbappé

Along with a wage offer of €13m per week.

HADES' "Hell Is Other People" Collection Is for the Romantic and Rebellious
Fashion 

HADES' "Hell Is Other People" Collection Is for the Romantic and Rebellious

Taking inspiration from Jean-Paul Satre’s 1944 existentialist play, ‘Huis Clos (No Exit).’

Devon Turnbull’s "HiFi Listening Room Dream No. 1" Arrives In London
Music 

Devon Turnbull’s "HiFi Listening Room Dream No. 1" Arrives In London

Seeing the “speaker sculptor” create an immersive listening experience through neo-brutalist audio gear.

END. Readies adidas’ Torsion Super in the Sneaker’s First-Ever Collaborative Make-Over
Footwear 

END. Readies adidas’ Torsion Super in the Sneaker’s First-Ever Collaborative Make-Over

Presented by End.
Unveiling two refined designs that fuse retro sporty with contemporary style.

Aleali May Reveals Upcoming MAYDE WORLDWIDE x Clarks Originals Collaboration
Footwear 

Aleali May Reveals Upcoming MAYDE WORLDWIDE x Clarks Originals Collaboration

Hinting at a potential release later this month.

More ▾