Peachy Den Enlists London's Finest Creatives to Celebrate Its Best-Selling Mimi Cargos

Enlisting the likes of Slawn, Kesand Bell, Zenobia Voegele-Downing, and more.

Fashion 
14,040 Hypes

British womenswear brand Peachy Den consistently approaches the world of fashion through a playful lens while continuing to produce garments that minimize environmental impacts. One style from the London-based imprint that epitomizes this ethos is the label’s Mimi Cargo Pants and to celebrate 12,000 sales of the silhouette, the brand has connected with some of the UK capital’s most-known creatives to showcase the design with a refreshing perspective.

Throughout the new campaign, Peachy Den has styled the Mimi Cargos in a slew of unisex interpretations. Connecting with British-Nigerian artist Slawn alongside his partner Tallulah and their 9-month-old baby, the trio is captured in each other arms in various shots. Trippin co-founder, Kesand Bell, is also included in the campaign alongside models Zenobia Voegele-Downing and her mother Vanessa Voegele-Downing, who are both known for their work with YSL and Christian LaCroix.

Rounding off the shoot, the Peachy Den also enlists Inigo and Jesse, two brothers who are captured exploring the great outdoors — and more specifically climbing trees — to showcase the durability and functionality of the Mimi Cargos.

You can check out the new campaign from Peachy Den above and you can grab your own pair of Mimi Cargo Pants from the brand’s official website now.

In other fashion news, check out the new collaboration from Aries and Umbro.

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