Daniel Lee is continuing to push Burberry under a fresh spotlight. Since replacing Riccardo Tisci as Creative Director six months ago, Lee has opted for a rebrand by modernizing the Burberry personality with a youthful output. In February, the imprint revealed its first campaign under the direction of Daniel Lee and presented a new illustrative logo contrasted by the traditional Burberry look.
While its latest preview starred Son Heung-min and Georgia May Jagger, British artist Kano is placed front and center this time around, gracing the streets he calls home. The rapper, songwriter, and actor is captured atop an East Ham street sign and peeks through its borders next to Burberry’s Equestrian Knight design.
Elsewhere, Kano’s portrait seizes his natural beauty, complemented by blooming Burberry gear that dominates every frame.
Take a closer look at Burberry’s latest campaign in the gallery above.
In other news, Aries opens the doors to its first flagship store in London.