Jack Grealish Kicks off PUMA's First-Ever Palermo Campaign

Embracing an effortless Italian-style philosophy while combining past and present football DNA.

Footwear 
11,778 Hypes

PUMA has just presented its first-ever Palermo campaign, enlisting Manchester City and England forward, Jack Grealish to front the lookbook.

The Palmero sneaker was originally part of a series of PUMA sneakers that raised a glass to some of Europe’s most famous capitals, including London, Oslo, and more. Now, PUMA’s latest footwear collection encapsulates the essence of traveling from city to city with a collection of new colorways.

With this in mind, the campaign embraces an effortless Italian-style philosophy while combining past and present football DNA. Additionally, the imagery features Grealish putting his own spin on the Palermo, an archetype of the ‘80s terrace style that is back for 2023.

Standing tall in the PUMA Palermo in a melange of vibrant color schemes, Grealish showcases the all-new low top, with the sneaker designed with a characteristic tag on the upper alongside a T-toe construction, and PUMA’s customary gum sole unit. Grealish pairs the Palmero with several looks including classic light-washed denim and an oversized topcoat, while a new football jersey is partnered with burgundy corduroy trousers.

You can take a closer look at Grealish’s latest PUMA campaign above and it’s available to shop via the official PUMA website now.

In other footwear news, take a look inside HOKA’s new London-based flagship store.

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