Dolly Heads to Rockaway Beach to Debut New Collection

Anticipating the end of summer with a new bikini range.

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Summer has ended, but international beaches are still wide open. Emerging London-based brand Dolly will guide you to your next getaway, revealing its latest drop captured in New York City’s Rockaway Beach.

Modeled by Kaia Abraham, Dolly holds onto the fleeting sun across a printed range destined for the ocean. Two-piece bikinis recline shoreside with repeated “DOLLY” lettering, giving off a rebellious aura. Illustrative flowers bloom on additional designs captured in bright red and white hues. Matching bandana-style tops create the perfect outfit, while dark purple hues also adorn Dolly’s latest offering.

You can expect coordinating button-downs, shorts, and more to arrive soon — pushing you toward a city escape.

Take a closer look at Dolly’s new collection in the gallery above. Items are available to shop via the brand’s website and at Dover Street Market London.

In case you missed it, Dundalk’s Mo Chara pub unites with New Balance for charity-focused football kit.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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