Etched with Metallica logos throughout.
And it’s all for charity.
Including art from Metallica’s former bassist.
Coinciding with the band’s UK tour.
Overlaying their faces on top of Tupac, Biggie, and more music icons.
James Hetfield goes berserk on a toy clarinet.
Paying tribute to the reigning gods of rock.
Creative director Justin O’Shea taps the heavy metal heavyweights for his first ad campaign.