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Matcha

Behind The Curtain of The “Performative Male”
Fashion

Behind The Curtain of The “Performative Male”

How drinking matcha, listening to Clairo, and reading feminist literature have become entangled in the meme-ing of masculinity.
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7.6K   1 Comments
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Snow Peak Brings Back Its Nodate Matcha Tea Set for Two
Design

Snow Peak Brings Back Its Nodate Matcha Tea Set for Two

Returning with Nakagawa Masashichi Shoten and Tea Theory. .
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4.2K   0 Comments
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IKEA Japan Serves up Sweet Matcha-Enhanced Treats
Food & Beverage

IKEA Japan Serves up Sweet Matcha-Enhanced Treats

For Japan’s annual Matcha Sweets Fair.
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1.7K   0 Comments
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Coca-Cola Japan Introduces Instant Freeze-Dried Coffee and Green Tea Cubes
Food & Beverage

Coca-Cola Japan Introduces Instant Freeze-Dried Coffee and Green Tea Cubes

An eco-friendly way to enjoy your favorite summertime drink.
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2.9K   0 Comments
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Starbucks Just Added Matcha Pudding to Its Menu
Food & Beverage

Starbucks Just Added Matcha Pudding to Its Menu

Will it get a wider release though?
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23.4K   0 Comments
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The Zen Process of Matcha Brewing
Food & Beverage

The Zen Process of Matcha Brewing

Bet you didn’t think that brewing tea could be so serene.
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22.2K   0 Comments
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Eats: Meeting the Matcha Drinkers of New York With PANATEA

Eats: Meeting the Matcha Drinkers of New York With PANATEA

This week, we give coffee a break to shed some light on a healthier alternative that many New
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