Masafumi Watanabe

Masafumi Watanabe is a designer and the creative director of BEDWIN & THE HEARTBREAKERS, one of the elite brands based in the fashion epicenter of Tokyo, Japan. Watanabe’s first taste of streetwear came from the big-name sportwear labels back when he was playing football in high school. After graduating from university, he moved to London in 1995 for two years, eventually moving back to Tokyo and designing for cult Japanese streetwear label Tenderloin in 1997 with childhood friend and fellow designer Hideki “Hue” Kimura. Leaving the brand in 2003 -- with Kimura to follow soon after -- the duo founded DLX Co. Ltd, the company behind BEDWIN and Kimura’s DELUXE. Since then, Watanabe has collaborated with the likes of adidas Originals, Converse, The North Face and Stussy. He cites his main influences as being Savile Row tailoring and Americana of the 1920’s and 1930’s.

DAYZ Is Masafumi Watanabe's New Concept Store
Fashion

DAYZ Is Masafumi Watanabe's New Concept Store

Featuring streetwear brands that began in Tokyo in the ’90s.

BEDWIN AND THE TECHNIQUES Teams Up With HEAD for Technical Collection
Fashion

BEDWIN AND THE TECHNIQUES Teams Up With HEAD for Technical Collection

Two new brands working collaboratively on technical apparel.

BEDWIN & THE HEARTBREAKERS' Masafumi Watanabe Debuts SIWILAI Patent 001 for SS19
Fashion

BEDWIN & THE HEARTBREAKERS' Masafumi Watanabe Debuts SIWILAI Patent 001 for SS19

The Japanese designer joins the Thai concept store for an exclusive collection.

BEDWIN & THE HEARTBREAKERS Tease Upcoming Collab With ‘Stranger Things’
Fashion

BEDWIN & THE HEARTBREAKERS Tease Upcoming Collab With ‘Stranger Things’

Masafumi Watanabe confirming via Instagram.

Masafumi Watanabe Talks BEDWIN & THE HEARTBREAKERS First Store in Tokyo
Fashion 

Masafumi Watanabe Talks BEDWIN & THE HEARTBREAKERS First Store in Tokyo

“[It] will be the retail space with the most extensive collection out of all of our accounts.”

Masafumi Watanabe x Reef Exclusive Collection
Fashion

Masafumi Watanabe x Reef Exclusive Collection

Surf brand Reef has collaborated with Japanese designer Masafumi Watanabe to create an exclusive

Masafumi Watanabe Talks About the adidas Originals by BEDWIN Collaboration
Fashion

Masafumi Watanabe Talks About the adidas Originals by BEDWIN Collaboration

The collaboration between cult favorite brands and high-profile companies is somewhat of a trend

Masafumi Watanabe x Converse First String Johnny DB Hi
Footwear Fashion

Masafumi Watanabe x Converse First String Johnny DB Hi

Converse First String release alongside BEDWIN & THE HEARTBREAKERS founder/designer Masafumi

 
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