Masafumi Watanabe x Reef Exclusive Collection

Surf brand Reef has collaborated with Japanese designer Masafumi Watanabe to create an exclusive 19-piece collection that breaks the stereotype set by other surf brands. Expert tailoring is the focal point of the drop with Watanabe exercising his attention to detail all the while retaining Reef’s surf heritage in each of the pieces. The lookbook features Luke Davis, a world-class surfer set against a Tokyo backdrop, that works as a juxtaposition also evidenced in the exclusive collection. The video below is a short introduction about the collection from Watanabe himself.