Challenging established beliefs through sartorial exaggerations.
The magazine-turned-fashion label progressed onto stable ground for its first runway on the official Paris Fashion Week schedule, delivering club-ready uniforms that transition from day to night.
A defining moment for the magazine’s label.
Maria Koch carries over brand staples, reworks them and serves it all up in a washed-out palette, reminding us of the clothes we already have.
Showcasing curved silhouettes and sleek proportions.
While also presenting two reflective silver bags.
The SS21 collection is centered around technical fabrics, unique applications, subcultures, and the way we behave.
Creative director Maria Koch worked closely with the group’s co-founder Wolfgang Müller.
The contemporary culture magazine’s interpretation of everyday wear.
Take a backstage look at the magazine and label’s second collection.