Levi's Eureka Lab

Levi’s Reaches Back to the Roots of Punk for Its Collaboration With Michael Gillette
Fashion 

Levi’s Reaches Back to the Roots of Punk for Its Collaboration With Michael Gillette

With music inspired graphics, a bespoke Levi’s Trucker and a pair of 505C jeans are created at the Eureka Lab using laser technology.

Levi’s and Jeff Yokoyama on "Mottainai"
Fashion 

Levi’s and Jeff Yokoyama on "Mottainai"

Eastern philosophy meets Western culture on a denim collaboration highlighting the importance of sustainability.

HYPEBEAST Giveaway: Jay West x Levi's® Bespoke 501® Jeans
Giveaways 

HYPEBEAST Giveaway: Jay West x Levi's® Bespoke 501® Jeans

20 pairs for 20 readers.

Levi's® Eureka Lab Taps Jay West for a Pop-Expressionist's Intrepretation of the Trucker Jacket
Fashion 

Levi's® Eureka Lab Taps Jay West for a Pop-Expressionist's Intrepretation of the Trucker Jacket

The Harlem artist treats America’s most iconic denim as a wearable canvas.

Levi's Eureka Innovation Lab Is Defining the Future of Denim
Fashion

Levi's Eureka Innovation Lab Is Defining the Future of Denim

Lab technicians subject Levi’s jeans to unimaginable torture to bring you the best of denim without all the bad bits.

The Making of the Ornamental Conifer x Levi's Eureka Lab 2015 Capsule
Fashion

The Making of the Ornamental Conifer x Levi's Eureka Lab 2015 Capsule

The goal of San Francisco’s Eureka Lab, which first opened in 2013, is to provide the space for the