With music inspired graphics, a bespoke Levi’s Trucker and a pair of 505C jeans are created at the Eureka Lab using laser technology.
Eastern philosophy meets Western culture on a denim collaboration highlighting the importance of sustainability.
The Harlem artist treats America’s most iconic denim as a wearable canvas.
Lab technicians subject Levi’s jeans to unimaginable torture to bring you the best of denim without all the bad bits.
The goal of San Francisco’s Eureka Lab, which first opened in 2013, is to provide the space for the