LABRUM
Hosted inside London’s Emirates Stadium, the collection was led by UK talents Declan Rice, Ghetts, and Michael Dapaah.
Hypebeast spoke with the club’s marketing director Adam Gardiner to discuss the inspiration behind the new away kit and how community is at the core of each of the team’s endeavors.
Reflecting the heritage of LABRUM founder, Foday Dumbuya.
With appearances from Corteiz’s Clint, LABRUM’s Foday Dumbuya and Bianca Saunders, the documentary chronicles the legacy of Black British style.
Travel-ready documents influenced the collection headed for flight, also debuting an all-new adidas collection this season.
Coming alongside an immersive pop-up at Brixton Village, London.
Unveiled by Unknown T at LABRUM’s Spring/Summer 2024 runway show at London Fashion Week.
Former Arsenal forward Ian Wright opened the runway at Trinity Square’s Four Seasons hotel, seeing rapper Unknown T wear a collaboration with Netflix’s ‘Top Boy’ and Hackney Wick FC.
The picture overlooks sunsets across the London skyline, previewing saxophone solos by Balimaya Project and poetry by Inua Ellams.
Paying tribute to Foday’s West African heritage and current British playground.
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